Building the Baby Tracker app


So this could be an interesting one for you guys, because I’m not a dad and I’m not even close to the point where I’ll be one, therefore I’m not part of my target audience.

I watched Patrick McKenzie’s presentation about Marketing for Minorities and it really made me think how should I plan my future apps.

I really recommend you to watch it, it’s only 7 minutes:

The main point, in my opinion, is that developers like us tend to build something for us, developers. The only problem with this is basically that we will have a huge competition in this market. The solution is to create software for other groups of people. This is what led to me to ask around my friends and family that what’s their day-to-day struggles in their life and as I talked with one of my relative who has a small boy running around now, she mentioned to me that logging all the stuff about the baby when he was a newborn was a pain in the ass. It turned out that she had to write down all the logs of the baby such as the foods and the weight changes and a lot of different stuff.

This was an interesting topic to me especially after watching this presentation, so I decided to dive into this topic and I set up a lot of Skype calls with different moms, who I knew or somebody suggested. Slowly I collected enough information and learned a lot about how to take care of a newborn. (heck, this could be useful in the future!) In the same time I checked the app store for similar apps and what I found was really interesting. There was a couple of apps providing the same functionality, but all of that was really outdated, the market leader doesn’t even support the iPhone 6 size! So that was enough information for me to start working on a solution to this problem. The designing process wasn’t easy at all because I wanted to create a complex app which at the same time should be able to log everything in a few taps. You can check the end result in the app store but I’m happy with the result.

After this for the making, I decided to try Firebase for the first time. It was a great experience my only concern was that accessing the real-time database wasn’t really simple enough. As I saw now they released the Cloud Firestore which solves this problem now.

What I used was the database and the storage for my app and both worked great! The app is able to log the most common logs about the babies based on the data, I collected during the skype calls. After I was finished I decided to start testing it on the Hungarian market first, so I contacted a few Hungarian baby sites to ask them to write about my app.

Luckily one of the owners of these sites agreed to share a guest post so I wrote this:

Baby Tracker – Baba napló alkalmazás

(sorry it’s Hungarian!)

So this brought me to the 3rd place in the Medical category in the Hungarian App Store! This doesn’t mean too much downloads but I got a lot of real-world feedback what to change in the app so time spent contacting this sites paid off!

Even though I got a lot of feedbacks, ASO perspective the app ranks really poorly yet, which I think is because it’s relatively new so it’s gonna be better if I’m gonna stay consistent with the updated in the future too!

I also tried search adds but with an app like this, which is free and there is an in-app purchase in it, it’s really hard to make it work, so I decided to focus on more on ASO first.


So that’s it, I hope you liked the article or learned something, see you in the next week!

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