A few weeks ago I finally finished and launched the 2.0 version of Infinite Stories, which was a huge update. My idea was with the update to have a bigger piece of the making of Instagram Stories. With the 1.x versions the workflow looked like this:
Shot videos and photos -> Edit them in an app or on the computer -> Use Infinite Stories to slice them -> Share on Instagram
After 2.0 I wanted to offer simple editing options, so the users will do this workflow instead of the previous one:
Shot videos and photos -> Edit them in Infinite Stories and then save the slices -> Share on Instagram
This was not an easy task, but I spent so much time working with AVFoundation and now I have a basic understanding of video editing on iOS. At that time one of my main selling points, to share landscape videos without cropping became part of Instagram Stories so the sales were dropped too. What I decided is to try increasing the number of downloads while offering a lot of stuff for free, so the lower conversion will be compensated by the number of users and the overall revenue will be higher. When I finished the 2.0 I was a bit worried about releasing it because I already had a lot of active users who I didn’t want to piss off, so I made a test flight version of the app and spent one week testing everything and trying to fix all the issues.
This turned out to be a good idea because there were many problems. I fixed most of the crashes and then I decided to share it on Product Hunt which in terms of upvotes worked well:
I got some really nice feedback about how to improve in the future but in terms of downloads, I only got a small bump. I think the reason of this is that Product Hunt users are mainly not my target audience. However, there are good sides of launching on Product Hunt too, the app was featured on iDownloadBlog too! (Link to the article) This boosted my number of downloads.
So what is the state of the app now? The number of downloads is about 2 times higher than before and the revenue is a bit higher too, but not as much as I expected. The app is out and you can find it here.
It was a nice experience to work on the app and nowadays I’m thinking about how I could improve the sales and the number of downloads. I also learned a lot during the development which gave me some new ideas how I could reuse the knowledge about video editing in other iOS apps, which I started already.
I released a new app called Podcast Preview 2 weeks ago, which is based on Infinite Stories but I’ll tell you about it in the next post!