Engineered marketing

So in this week, I’m super busy learning Android development and Kotlin to ship my app I wrote before, Infinite Stories on the Google Play Store as soon as possible. Luckily the dev tools and the platform looks promising so I will keep working on it during the week.

Meanwhile, I have an idea that I really want to try out, which I read about a few months before. It’s called engineered marketing. The main point of it is, to create apps that solve problems for the same audience to reach more people in the same niche and then lead them to your main product. I really liked the article when I read it but I didn’t do anything with it, so let’s change this! My Instagram story generator app is already doing pretty well but still, I’m not even close to being the biggest player in this field, even though I believe my app is the best in the App Store right now. So I decided to release in the near future a few simple apps in this niche and see how things would work together.

These apps will be:

  • An app that helps you to repost images or videos with showing the original creator on the image
  • A simple analytics tool for your account
  • A tool to manage your hashtags
  • Post and story scheduling app

These are the main pain points for an Instagram Influencer at the moment. So what I think is that if I cross promote my apps for this audience, I can get much more downloads and more revenue in the long term. This is right now just an idea and I don’t have much time to experiment with it, but I’ll share the lessons learned from this in the next month, once I’ll have at least one app out from this list! Probably I’ll start with the easiest one to see how things are working

If you have any recommendations for other apps, please let me know and I’ll add it to the list!

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